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We’ve Crossed Our Latest Milestone: Raena Lim Shares More on the Future of Style Theory

Dear #womenofstyletheory,

I couldn’t be more proud to share with you that we have just crossed our latest milestone: Style Theory has just closed our Series B funding of US$15 million with SoftBank Ventures Asia! Some of you have joined us recently (Welcome!) while most of you have been with us for a year, or 2 or even 3 years. It has been a challenging journey to redefine the fashion industry, but your continued support has proven that together, we can indeed build a bigger future.


3.5 years ago, Style Theory started with a bold belief that the consumers of today are ready for a better way of life; we are ready for a revolution, more accurately, a fashion revolution to make a sustainable fashion future for the next generation.


While the fashion industry takes a damaging toll on the environment, it does not have to stay that way; fashion can go green beyond the label. It is with your support that we found investors who believe in our vision to disrupt the industry. We built a team to right fashion’s devastating impact on the environment with a collective wardrobe of yours, mine, and ours to be shared with others who wanted to be part of a different future, too.


We took that idea to you in 2016 and not only have you showed us your bid for our social cause and taught us to be consistent, you too encouraged us as you grew our community with yours and shared our wardrobe, inspiring stories, and experiences in the past three years. Today, we celebrate having delivered more than 1 million designer apparel and bag rentals from the Infinite Wardrobe in both Singapore and Indonesia!


With the new funds, we’ll continuously work at improving your browsing and renting experience, growing the assortment and size range to serve women in every phase in their lives–from weddings and celebrations to motherhood and especially their every day, while championing sustainable fashion consumption.


While it takes discipline and courage to do something radical, it also takes our #womenofstyletheory community and our team who share our vision to continue to push for more impact in the fashion industry. I can’t express how much of our success today is because of you. Here’s to a new decade of infinite possibilities and to journey further, together!


Read more about our milestone achievement here.

With much gratitude,


COO and co-founder of Style Theory


Get started and join the fashion revolution with our #womenofstyletheory!

About Author

In pure Aries fashion, Nicolette’s passions reveal themselves in fiery bursts — tell that to her 4-year-old flugelhorn still in mint condition. If she isn’t DM-ing you memes from private Instagram accounts, she’s probably snuggled up to a sitcom. A huge admirer of the harmonious coexistence between the style sensibilities and atrocities of the ‘90s. Yin and yang, baby.

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