Style Theory: Style Theory opens flagship store

RLI: Southeast Asian online subscription-based designer fashion rental service Style Theory is opening its first permanent retail store on October 18 at 313@Somerset.

The 1500sqft store is an effort to make sustainable living more accessible by bringing the fashion rental experience to the physical space, encouraging more consumers to embrace renting and kick over-consumption habits. It opens as the conversation around the textile-product industry and fast fashion’s negative environmental impacts now gains momentum.

The new store will help first-time subscribers get more out of their subscription, providing more than 300 apparel pieces and 30 designer bags in a location where customers can see, touch, try and immediately rent products – including casual everyday pieces, formal business outfits or occasion and weekend wear, as well as classic, trendy, and seasonal bags.

Text: RLI

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