Style Theory: Style Theory Opens its very First Flagship Store in Singapore

Harper’s Bazaar: Founded in Singapore in 2016 by Raena Lim and Chris HalimStyle Theory is Southeast Asia’s largest online subscription-based designer fashion rental service offering women the opportunity to build their infinite wardrobe in an affordable, convenient and sustainable manner. Now, after a series of successful pop-up stores, the online company has opened a new physical store at 313@Somerset.

Providing over 300 apparel pieces and 30 designer bags in a location where customers can see, touch, try and immediately rent products, the 1,500 square foot space will also serve as a collection and return point, helping to reduce processing time between each box as subscribers can enjoy the new outfits and bags right away, or choose their next selection on the app immediately upon return. The selection of items is also set to expand over time along with evolving consumer demands, designer collaborations and seasonal collections.

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