Before the internet, buying brand new luxury fashion items at brick-and-mortar stores was far easier (and reliable) than finding them at your local thrift store. That’s all changed. Now, partly fueled by the growing desire to reduce the negative environmental repercussions of fast fashion, the resale market has become a $20 billion industry, and is on its way to outpace traditional fast fashion with the emergence of secondhand or consignment platforms.
In a 2019 report from the State of Fashion, it’s also predicted that more consumers are turning to resale and rental fashion, driven by the accessible prices — particularly as luxury continues getting more expensive. However, there’s always the stigma attached to preloved items — be it clothing, luxury bags, electronics, or even cars. What could possibly be better than new when the novelty factor keeps us excited?
Debunking the myths of “Secondhand”
Myth #1: Why buy secondhand when I can afford to buy new
Reality: Just because you can afford to, doesn’t mean you should. Buying secondhand, coupled with conscious purpose, is lighter on both your wallet and the environment. Sure enough, not many of us can resist a beautiful designer bag, and not all of us can afford to make regular purchases of brand new items without saving up for eternity.
Buying secondhand can give you access to the same designer wardrobe you’ve ever dreamed of — at a fraction of its cost. Did you know that you can save up to 80% when purchasing a pre-owned designer bag instead of a brand new one? Be mindful that it’s in no way a low quality or poorly looked-after bag, but we’ll get to that later! The best part? When you buy smart, even a secondhand designer bag can give you good returns like any other investment.
Myth #2: Secondhand is poor in quality
Reality: When it comes to buying from a resale platform, trust and transparency matters. You wouldn’t want to buy a secondhand item in “pristine condition” from a resale platform, only to receive it in scratches and stains.
At Style Theory, every designer bag is responsibly sourced and fully authenticated by our team of experts with the highest industry standards. With our authentication guarantee and transparency policy in place, be rest assured that any preloved designer bag you buy with us would have gone thorough inspections for quality and care.
Myth #3: They’re out of style
Reality: It depends on what you buy. At most resale platforms, including Style Theory’s, you’re likely to find designer bags in both classic and trendy designs, and even spot a few in limited edition colours and iterations. If you’re one who’s particular about following the latest trends, stick with buying timeless or classic designs that will stand the test of time.
In fact, many preloved shoppers can attest to the thrill of the hunt that comes with finding that unique one-of-a-kind designer piece no one else has — and it’s hidden treasures like these that make buying secondhand all the more worth it.
Myth #4: It doesn’t make a difference anyway
Reality: Over the last two decades, the fashion industry has grown by a whopping 400%, and currently accounts for 10% of the global carbon footprint. That’s massive. However, secondhand might be the answer to sustainable fashion. With the demand for resale on the rise, it helps lower the overall demand for new fashion items to be produced, leading to less carbon emissions and raw resources used. When you buy a preloved designer bag instead of brand new, that decision of yours alone would help to save over 18 lbs of carbon emissions and 6 gallons of water — you’re essentially getting yourself a ‘new’ bag with a near-zero carbon footprint!
With these myths dispelled, you’ll realize that buying secondhand isn’t just a more affordable fashion choice — it’s helping to pave the way towards a more conscious lifestyle where we don’t buy with impulse — but with purpose.
As Southeast Asia’s largest circular fashion platform, we want to invite you to step into our Infinite Wardrobe, redefined. Now, whether you choose to rent, consign, sell, or buy a designer item with Style Theory, you’ll know that you’re doing your part to champion a new era of smart and sustainable fashion. Find out why circular fashion matters to us: read more.
Here’s your chance to buy designer bags from our collection of brands like Balenciaga, Celine, Dior, Gucci, Louis Vuitton and Saint Laurent, at prices starting from just $330. Shop Style Theory now!