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Designer Spotlight: Reinvent Your Wardrobe With Travel-Inspired Brand, PALEM

Inspired by the endless bliss that summer brings, PALEM is a sustainable premium brand for every wandering soul that seeks an escape from the jungle of daily life.

With several travel-inspired collections up their sleeve, we can’t help but get giddy over having them on board here at Style Theory! We had a quick chat with one of PALEM’s founders, Juliette, to discover more about the inspiration and philosophy behind the brand.

Hi Juliette, we’re so excited to have you here at Style Theory! Could you tell us more about how you started in fashion, and what inspired you to start your own fashion brand?  

Juliette: My first steps in fashion were during a one-year internship for a ready-to-wear brand in France. This gave me the desire to specialize in fashion and I followed the training of the French Institute of Fashion in Paris (IFM Paris) before leaving for Shanghai. During this time, I travelled a lot and the idea of launching our brand came naturally: to merge travel and fashion. 

PALEM headquarters

You’ve got quite an international team, quite befitting for a fashion label inspired by travel lovers! Could you tell us more about your team and where they’re located? 

Juliette: Our teams are spread over 3 zones: Singapore, Dubai, and Paris. Each country has its own brand manager who manages sales teams. We value this multicultural approach, which corresponds to PALEM’s DNA. I work with graphic designers based in Bali and Brazil – there are no borders! The most important thing for us is the human aspect, not the geographical location.  

Since PALEM is inspired by travel, which is your current favourite country or city to travel to and why?  

Juliette: I travelled a lot in Asia when we were based in Shanghai and especially in Bali. We have our family home there and it is our energy bubble. The first PALEM collections were designed in our villa, the Villa PALEM!

Founder of travel fashion brand Juliette sitting on the floor

You draw so much inspiration from your travels! Could you give us a sneak peek into your typical design process as you start a new collection?  

Juliette: Each suitcase is inspired by a destination. It can be a memory of a trip or a desire. I can be inspired by a colour, a pattern, or an atmosphere linked to this destination, and the rest happens naturally when building the collection plan. 

If you could describe the aesthetic of Palem’s pieces with three adjectives, what would they be? 

Juliette: Effortless chic, feminine, versatile 

Travel fashion brand PALEM's design and planning office

What is one piece in your collections that you hold closest to your heart? Is there a story behind it? 

Juliette: The KLUANA dress is, for me, the illustration of the PALEM woman – simply feminine with embroidery details that make all the difference.  

PALEM Kluana dress in white featured on Style Theory

We’re proud to partner with PALEM through our Sustainability Alliance. What does this partnership mean to you? 

Juliette: Every day, from production to distribution, we do our best to become a more conscious and sustainable brand and to preserve and respect this wonderful, inspiring world. We use only natural fabrics, or fabrics made from natural fibers to facilitate their future transformation while reducing our environmental impact. Our vision is oriented towards slow fashion – we create timeless pieces to keep for a lifetime rather than a season, while being mindful to use the resources around us. With this, each collection is produced in limited quantities. 

Rent PALEM styles with a Style Theory Membership! With the Style Theory Apparel Rental Membership, you get to rent from a collection of 40,000+ apparel pieces, with plans starting from S$79/month. PALEM collection is currently only available for our Singapore subscribers Download the app and create a free account to explore the Infinite Wardrobe now.

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