Style Theory Apparel / Wardrobe

Designer Spotlight: Let your quirkiness shine with Princess Highway’s novelty prints

For this special Australian Edition of our Designer Spotlight series, we’ve round up 8 labels from down under that have landed on our radar. Here’s a label whose designs are making getting dressed fun again:

One of Melbourne’s most popular vintage-inspired labels, Princess Highway has steadily grown into one of Australia’s leading alternative fashion labels. The brand draws inspiration from the iconic elements of different decades — including the ‘60s mod style, ‘70s glam, and ‘90s grunge, which is quite distinctive from the modern aesthetic other Australian designer brands are known for. 

Focusing on unique styles and easy glamour, the brand’s designs are all about embracing individuality with their signature quirky looks. Many of us are fond of the bright and striking patterns but fear to pick novelty pieces from the racks, especially since they’re tricky to mix and match with. That is why Princess Highway makes a great option for those who love vibrant collections but prefer a more subtle vintage twist.

Here are some of our top picks:

From the Infinite Wardrobe: Ella Jane Jumpsuit

If you like the sound of one-of-a-kind statement pieces that scream timeless and vintage fun, this jumpsuit is calling out for you. Featuring their exclusive house prints, it makes an easy weekend outfit when you throw on a pair of brightly coloured shoes to complete the look. Plus, jumpsuits are outfits in and of themselves, which seriously cuts down on time to get dressed in the morning! 


From the Infinite Wardrobe: Olympia Dress

Flirty and feminine, this vintage-inspired dress is here to show it is far more versatile than its ‘pretty’ aesthetic. The vibrant swan prints against a muted dark canvas lend this outfit a retro, bohemian edge without going over the top. Spice up your daily 9-to-5 work wardrobe when you inject some fun with novelty prints!


From the Infinite Wardrobe: Evelyn Overalls

Just because it’s a one-piece doesn’t mean you can’t have all the styling fun! We recommend layering a shirt or a blouse with interesting sleeve details underneath the jumpsuit for that extra quirk. Opt for lightweight, breathable layering options to keep you warm and toasty this rainy season too! 


From the Infinite Wardrobe: Ella-Jane Dress

We’re in the mood to get crafty! Get inspired by the abstract floral print and sign up for weekend art classes to keep your creative juices flowing. This knee-length dress with A-line silhouette is universally flattering, highlighting the graceful lines of your legs. 

Love what you see? Check out Style Theory and find more styles to love from Princess Highway here.

About Author

In pure Aries fashion, Nicolette’s passions reveal themselves in fiery bursts — tell that to her 4-year-old flugelhorn still in mint condition. If she isn’t DM-ing you memes from private Instagram accounts, she’s probably snuggled up to a sitcom. A huge admirer of the harmonious coexistence between the style sensibilities and atrocities of the ‘90s. Yin and yang, baby.

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