If there’s something you should remember the Italian house of Gucci by, would be its equestrian roots that Guccio Gucci first found popularity and favour in Italy first. The horse saddle straps inspired the iconic green-red-green stripe and gained the fashion house prestige and international visibility in the fashion world!
When Guccio Gucci passed in 1953, the designer’s sons Aldo, Ugo, Vasco, and Rodolfo followed in their father’s footsteps at the head of the company. They fashioned the new logo-the double G-to pay homage to the company’s founder and Gucci was soon the accessory-of-choice for jet-setters and international stars.
It was only when Aldo’s son Paolo joined Gucci in the late 1960s that the fashion house introduced apparel to its lineup. By the early 70s, it was the creation of Gucci hallmarks: lean silhouette, bold satin lapels, and statement jackets. Unfortunately, in less than a decade, the popularity of the brand declined with family feuding and licensing issues.
The virtually bankrupt was then helmed by Tom Ford in 1994 as Creative Director before it moved towards a multi-billion company gained power and seductive and glamorous brand with a vision for the bold under his charge.
It wasn’t till 2004 that the French holding company Kering took managerial control that Tom Ford left and Frida Giannini from the Gucci accessories design stable took top spot in 2006. But her 10-year reign did not see the same success as the brand’s earlier years and she was replaced by her junior Alessandro Michele in 2015.
The brand’s reversal of fortunes–and new favour fast gained prominence in mainstream culture like no other Italian label in history.
The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci. – Alessandro Michele
Michele’s aesthetic made Gucci, well, refreshing. It took on gender fluid styles, maximalism, and idyllic imagery of pastures and the rural life. It started to appeal to the new kind of customers who were younger and eagerly searching for a collective sense of belonging to a new style tribe.
I love taking prints, embroidery, appliques – precious things that seem to be from another time – and using them to create a contemporary, new story. – Alessandro Michele
When it comes to luxury bags, what Gucci is popular with the fashion crowd today: the hobo bag, the interlocking GG logo, the bar-and-bit belt buckle, the bamboo-handle handbag and loud prints