Designer Spotlight: Combining Tradition and Innovation with FREDERIKA
FREDERIKA is a women’s fashion label based in Jakarta, Indonesia, formerly known as EUREKA. The brand was established…
FREDERIKA is a women’s fashion label based in Jakarta, Indonesia, formerly known as EUREKA. The brand was established…
Dreamers & Drifters was created out of a colorful mishmash of bohemian dreams, whirlwind romance, crazy experiences, and…
With millions of tons of fabric scraps ending up in landfills each year, it’s easy to say that…
When it comes to maternity fashion, women often have to choose between comfort and style. Isabella Oliver was…
Although Paris Fashion Week Spring-Summer 2023 isn’t set to happen until September, all eyes are already on the…
The perfect desk-to-night bag is your round-the-clock accessory, smart for a day in the office and fancy enough…
Tech in Asia: In 2016, Chris Halim and Raena Lim piloted a fashion rental platform called Style Theory.…
In wanting to empower our Women of Style Theory with more skills, we co-hosted a makeup workshop together…
The concept of renting clothes has been adopted by countless of financially savvy and eco-conscious consumers and it…
The year 2019 was our biggest and best year yet! There were many great things achieved, moments that…
Dear #womenofstyletheory, I couldn’t be more proud to share with you that we have just crossed our latest…
At Style Theory, we believe community is the key to having a meaningful relationship. Building each other up…
Update: We’ve closed the doors of our Style Theory Flagship Store! If you’d like to collect or pick…
Honeycombers: Experiment with fashion without the guilt: “We’re not asking you to buy less, instead, we’re asking you…
At Style Theory, we want to encourage and empower women in all aspects. So in the month of…
Harper’s Bazaar: Founded in Singapore in 2016 by Raena Lim and Chris Halim, Style Theory is Southeast Asia’s largest online subscription-based designer…
Prestige: Three years ago, when Style Theory was launched, its concept was foreign. “Subscriptions? What do you mean…
Yellow Pages: Rent. Return. Repeat. Sounds familiar? This is the punchline of the “Netflix-model-fashion-app”, Style Theory, that has taken…
Galcon: If you’ve ever fantasised about having an endless walk-in closet, then Style Theory is your dream come…
CNA Luxury: Style Theory co-founder Raena Lim explains why her subscription-based start-up could be the key for a…
RLI: Southeast Asian online subscription-based designer fashion rental service Style Theory is opening its first permanent retail store…
Living in a country as small as Singapore, space is something precious that we all treasure. But one…
Lifestyle Asia: The premise is simple: Browse the app, choose your clothes and have it delivered to you…
Inside Retail: Southeast Asian online subscription-based designer fashion rental service Style Theory is opening its first permanent retail…