Community

Beyond the Pixel with the Brand and Content Marketing Team

Earlier in August, we marked Style Theory’s 5th anniversary milestone with our first Beyond the Pixel feature, and this time, we’re ecstatic to feature four more faces from our Brand and Content Marketing Team! These #PeopleOfStyleTheory bring some of our best ideas to life, all while managing our content across our multi-channel platforms in Singapore, Hong Kong, and Indonesia. 

Get to know the key players behind the creative campaigns you see online! 

Samantha Ong

Name: Samantha Ong 

Position: Community Manager

Number of years with Style Theory: 2 and a half years 

My proudest moment at Style Theory was when… people decided to try monthly subscriptions after listening to me talk about them.

The best part about working in Style Theory is… knowing that you’re working for a company that has the same values as you do.
A project I’ve been busy with is… a campaign that revolves around the festive season and giving love!

My signature Style Theory look is… fun and trendy!

Name: Pei Szan Cheah

Position: Content Strategist

Number of years with Style Theory: 3 years

My proudest moment at Style Theory was when… I had the power to decide what kind of messaging will be put out on our content for our community. It’s so important to use our voice wisely to advocate women empowerment, encourage body confidence, and inspire positive lifestyle changes.

The best part about working in Style Theory is… having too much fun with my #dreamteam! I work with a group of like-minded individuals who are nothing but supportive, kind, and hardworking. Did I mention that they’re really funny too?!

A project I’ve been busy with is… something exciting that will improve the way people rent – so stay tuned for the big drop coming soon!

My signature Style Theory look is… feminine and fuss-free! 

Name: Dinda Naya

Position: Senior Graphic Designer

Number of years with Style Theory: 3 years and 8 months

My proudest moment at Style Theory was when… I saw that my works are out there for our audience to enjoy, like our campaign videos! I also felt very proud when someone said that they could recognize Style Theory’s graphic style. It only means that the branding is working. 

The best part about working in Style Theory is… having the sweetest and warmest teammates that I could call my friends.
A project I’ve been busy with is… something amazing on our app, so you better download!

My signature Style Theory look is… minimal contemporary or streetwear chic.

Name: Danial Ahmad

Position: Producer

Number of years with ST: 4 years and 9 months

My proudest moment at Style Theory was when… (and will always be) whenever I see the work I’ve produced out there in the world.

The best part about working in Style Theory is… my Brand and Content family, and developing unexpected friendships over the years

A project I’ve been busy with is… Our year end lookbook that showcases the best and most well-loved pieces from our inventory.

My signature Style Theory look is… classic and understated, with an occasional twist.

Loving the people behind the magic of Style Theory? Support us in our mission of reshaping the future of fashion!

About Author

In pure Aries fashion, Nicolette’s passions reveal themselves in fiery bursts — tell that to her 4-year-old flugelhorn still in mint condition. If she isn’t DM-ing you memes from private Instagram accounts, she’s probably snuggled up to a sitcom. A huge admirer of the harmonious coexistence between the style sensibilities and atrocities of the ‘90s. Yin and yang, baby.

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