Community / SG App

Beyond the Pixel: Celebrating 5 Years of Style Theory with our #PeopleofStyleTheory

This August, we’re celebrating Style Theory’s 5th anniversary, and we’re excited to feature some of our staff who are integral threads in the fabric of our company. From our regional offices in Singapore and Indonesia, down to the myriad of teams across the company, we’ve hunted down 5 of the many awesome People of Style Theory who work hard to create magic every day.

Joana Priou

Position: Head of CX
Number of years with Style Theory: 2 years

My proudest moment at Style Theory was when … we were receiving a lot of bad reviews when we were struggling with the pandemic and helping our Customer Service agents cope. After months of brainstorming and working with our agents closely, we managed to go back to great customer service and receiving lots of compliments from happy Members.

The best part about working in Style Theory is… that the people are nice. There are no office politics! We try to be respectful and give everyone space.

My signature Style Theory look is… anything Sister Jane and Yumi Kim in general. One of my favourite dresses has got to be Princess Highway’s Allegra Dress — someone even stopped to compliment me in the street!

Charlie Edwin

Position: Engineering Manager
Number of years with Style Theory: 2 years 4 months

My proudest moment at Style Theory is when… I get to help people grow and see them achieve their goals. I always try to build a self-managed team so that the team is still able to lead themselves with a clear direction, even when the team lead isn’t around. To make it happen, I start with developing leaders in every team member. The “Leaders” here don’t stand for a position in a company, but the ability to lead a group of people or at least lead themselves and as a bonus, they might be a leader in a company one day. I am really proud when I experience the compounding value of developing leaders — it’s precious.

The best part about working in Style Theory is… always being allowed to discover the best of me. I get the freedom to experiment and improve our processes, and lets me exercise not just technical skills, but also develop my soft skills.

 

Carissa Alanda

Position: Associate Product Manager
Number of years with Style Theory: 2 years 6 months

My proudest moment at Style Theory is when… the project I put my heart into brings about positive impact and makes people love our product even more ❤️

The best part about working in Style Theory is… Definitely the people!

My signature Style Theory look is… a sophisticated piece — with a twist!

Badai Mahendra

Position: Customer Service Manager
Number of years with Style Theory: 4 months

My proudest moment at Style Theory is when… my team gets a lot of 5-star ratings from our Members! It’s always motivating, especially when my team works very hard to give the best service to our Members.

The best part about working in Style Theory is… that everyone here is very cooperative and supportive. The culture here makes me adapt and grow quickly, and I’ve learnt a lot about leadership, decision-making skills, and building positive working relationships with each other.

 

Joy Ng

Position: Project Manager
Number of years with Style Theory: 2 years this August!

My proudest moment at Style Theory was when … I migrated the team’s entire workflow to a new platform!

The best part about working in Style Theory is… having colleagues as friends!

My signature Style Theory look is… a statement floral dress + a tiny bag

Read More: 3 In-App Wishlisting Hacks from our People of Style Theory

Loving the People and the work that fuels Style Theory? Show us a little birthday love and join us in our mission of reshaping the future of fashion!

About Author

In pure Aries fashion, Nicolette’s passions reveal themselves in fiery bursts — tell that to her 4-year-old flugelhorn still in mint condition. If she isn’t DM-ing you memes from private Instagram accounts, she’s probably snuggled up to a sitcom. A huge admirer of the harmonious coexistence between the style sensibilities and atrocities of the ‘90s. Yin and yang, baby.

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