Style Theory 101

Everything you wanted to know about Style Theory and our Infinite Wardrobe. And then a little more.

Who We Are

Style Theory believes in fashion freedom and we want to help unlock fashion freedom for everyone in Southeast Asia. We want to provide an opportunity through our fashion subscription platform for the Women of Style Theory to experience true wardrobe freedom, to experiment with new styles, to express and be themselves–without judgement.

Through a monthly subscription to an Infinite Wardrobe, this new way of life removes the limits of ownership and no longer hold us back from the freedom to explore. We exist to give you the confidence to be whoever you want to be and surprise yourself every now and then!

Hear the story from our co-founders Chris and Raena here!

Brands We Love

We don’t do fashion like others. We select the best of popular and up-and-coming international designer labels to add to our Infinite Wardrobe– you’ll be guaranteed to find the biggest variety, most covetable exclusives and pieces you never imagined you’d fall for whenever you browse the Infinite Wardrobe. Win-win!

Browse By Brands

Popular Brands In Our Collection: Aijek, Alice McCall, Calvin Klein, C/meo Collective, Keepsake The Label, Self-Portrait, and many more!

Brands The People Of Style Theory Love:

“I love Alice McCall for its modern and contemporary take on fashion for every modern woman!” – Jayme, Buying

“Keepsake is one of my favourite brands because it’s current and it always makes a great fashion statement regardless of the occasion!” – Abi, Marketing

Browse By Occasion

Style Theory’s Curations are designed for the everyday celebrations, as well as the memorable moments of your life, such as your bestie’s ROM ceremony or to attend a wedding dinner. Stand out in occasion wear that’s unique as you and make every day worth dressing up for!

Browse By Size

Never wear ill-fitting outfits again with our Size and Fit Recommendation. That’s right. Imagine your wardrobe in the cloud with outfits that fit you right, every. single. time.

Our Experience

At Style Theory, we are always testing and have an ‘always in beta’ philosophy. We are constantly improving to make your Infinite Wardrobe experience better every day. From free express delivery to innovative features, if it hasn’t been done before, we find a way to do it. That’s why the #WomenOfStyleTheory love us!

Complimentary Delivery & Pick-ups

We know you’re busy, that’s why we want to make it ever that much easier for you to receive your Style Theory outfits at your convenience. Choose to receive it at your doorstep for free or pick-up from our Headquarters during operating hours at:

The Interlocal
100G Pasir Panjang Road
#06-17

Free Premium Dry-cleaning

Save that time spent on laundry and ironing for more meaningful things when you receive clothes that are always in ready-to-wear condition!

Quality Assurance

All outfits received in and sent out from the Style Theory Warehouse goes through a stringent quality check process with innovative tech to ensure that you always receive the best quality from our Infinite Wardrobe.

Customer Care

Our dedicated Customer Experience team is well-versed to help you find the styles you want from 20,000+ styles, navigate our Infinite Wardrobe, and improve your subscription experience each time.

Personalised Styling Sessions

It can be difficult to find what works for your body shape and lifestyle, so make an appointment with our team of stylists and try your first personalised styling session in our Studio. Slots available from October 2018.

Live a more meaningful life with less. Unlock Fashion Freedom today!

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Never fret over having nothing to wear ever again. With access to 20,000+ designer outfits, you can refresh your wardrobe anytime you want! Surprise yourself when you discover more.
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Get fashion news and style inspiration on-the-go. See what the #WomenOfStyleTheory have to say and flaunt! We’re at @styletheorysg