Style Theory Apparel

A Letter From Our Co-Founder: The Apparel Rental Membership is Changing!

Dear #WomenOfStyleTheory

We’re excited to unveil exciting new changes to our Apparel Rental Membership! Starting 3 Nov 2021, our Starter, Unlimited and Pro Apparel Plans will be replaced by our new Capsule (2-Box), Essentials (3-Box) and Ultimate (4-Box) Plans respectively – giving you more bang for your buck.

We will also be introducing exciting new features such as Instant Swaps (finally!) and Box Rollover that will give you more value and flexibility within our Membership. It’s been a long deliberation process for us, and we hope you’ll be as excited as we are with these new changes!

What we’d like to share with you:

  • The new features being introduced
  • Our reasons for these changes
  • Special perks for transitioning members

Why the new features?

Box Rollovers: Giving you greater flexibility for your lifestyle needs

Since the pandemic, many of you have shared that the need to dress for work or events have not been as predictable as it used to be, and there had been months where you were paying for a Membership that was under-utilised. 

Even pre-pandemic, 80% of our Unlimited Plan Members used only 3 boxes or fewer, on average.

Our Box Rollover feature lets you carry unused boxes forward into the following month (up to 6 months, max of 10 Boxes at a time) so you won’t have to pay for something that you didn’t use. 

Instant Swaps: Getting your outfit change to you, faster

A frequently asked question over the years has been, “Why can’t we return a box and get a new one at the same time?” The truth is that the operational and cost implications made it impossible for us to offer this together with an Unlimited subscription model. 

With our new Plans, Instant Swaps are now a reality! You can pre-select your next items and get them when returning your current box – zero waiting time in between, instant gratification!

The introduction of Instant Swaps represents an important step forward as we think even more critically about the carbon footprint of subscription rental. By consolidating deliveries and returns into one single trip via Instant Swaps, we will reduce our carbon emissions over time.

What happens to your existing Membership?

As of 3 Nov 2021, you have been transitioned to a new Plan that best matches your existing usage. We’ve also included special benefits and discounts so that you will be able to experience the new Plans at no additional cost or limitation to your usual box usage over the next month.

Find out more by clicking on your current Membership Plan:

The introduction of right-sized plans and new features reflects our commitment to providing you with the best rental experience possible, and are necessary to maintain our long-term investment in making Style Theory the most sustainable and innovative rental platform in Southeast Asia for decades to come.

We’re forever grateful for the support from you and the #WomenOfStyleTheory community — especially those who have been with us since May 2016. We can’t wait to go further together on this journey with you!

Love,
Raena
Co-Founder of Style Theory

Not a Member yet? Find out more about our new Apparel Membership Plans here.

Great news, Designer Bags Members! 

All our Designer Bags Members can now enjoy the improved flexibility and convenience that the Instant Swap and Box Rollover features bring in your Bags Membership too! Read more here.

No Comments

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    %d bloggers like this: