We all love the option of having a brand new look everyday, and let’s be honest, not everyone likes to be seen in the same blue sequinned skirt for every event. In fact, fashion retailers worldwide know exactly what style-conscious consumers crave for: new, trendy clothes – as soon as they’re seen on the runway. And that’s exactly how the term “fast fashion” came about.
The term “fast fashion” was first introduced when fashion retailers moved designs inspired from the catwalk straight to stores quickly, but that also meant how fast these very same clothes end up lying in textile waste piles.
Fast fashion shakes not only the fashion industry, but also the environment and people within the labour industry but not in a good way. In fact, once you’ve opened your eyes to what goes behind the clothes you purchase over the counter, you’ll realise it’s pretty terrifying.
Here are 9 scary facts about fast fashion you should think about before checking out your cart on a sale weekend:
As much as these 9 facts have caught your attention, the list is in no way exhaustive. While we could certainly do more as fashion consumers towards the betterment of the fashion industry and Mother Earth, making the move to rent is one of the simplest and most sustainable ways to reduce the motion of fast fashion. So start buying less, and renting more.